Why Choose IDC Koh Tao
PADI Divemaster Training
PADI Instructor Course
Diving Internships
Taking It Further
IDC Packages
 
 
 
 

IDC Koh Tao - Latest News
PADI Instructor Development News, Koh Tao Thailand

 

IDC News > May 12th, 2015

 

2015 PADI Business Academy, Bangkok

 

Key Tips to being a successful PADI Professional

 

This is the first in a series of short blogs by IDC Koh Tao's PADI Course Director; Matt Bolton, offering some tips for success in the scuba diving industry.

 

 

Business Academy

 

Most people associate a career in the scuba diving industry with the sun, sea and lots of fun. This of course is true – meeting people, travelling, experiencing different cultures and spending most of our time exploring the underwater world is a large part of the exciting life lead by a PADI Pro. But to be successful, there are other important aspects of the industry a PADI Professional must master. One key to success is having a solid understanding of the "Business of Diving".

 

PADI Business Academy, Bangkok

 

Power Up with Proven Business Practices

 

PADI is an industry leader in developing programs that support its member's needs in modern day 21st century business techniques. To meet these needs, PADI has developed "The PADI Business Academy", a two day program that arms attendees with the tools necessary to implement cutting edge marketing and sales strategies, most valuable to PADI dive centres and related scuba industries.

 

PADI Business Academy, Bangkok

Informing- Advancing – Increasing – Connecting

 

Subjects at this year's Business Academy, conducted in Bangkok May 11th and 12th, include the latest techniques for website building and SEO, managing your social media, successful blogging and online marketing. Pre-Business Academy consultations, conducted on a personal one-to-one basis (PADI staff > PADI member) sets the tone.

 

This is followed by two full days of seminars, presentations and workshops. Action items are agreed with each individual participant and PADI’s marketing team follow these up, advising and assisting with implementation in the following weeks.

 

This year's event was lead by Tim Hunt, Manager of Field Services, and Brandon Scott, Manger of Marketing. Staff from PADI's Asia Pacific marketing team, Sheridan Hatcher & Kate Humphries, supported by their colleagues from Field Services, Andy Auer and Giovanni Cacchione, completed the PADI team who worked alongside the 35 participants in a relaxed and participant focused environment.

 

This was the fourth consecutive PADI Business Academy I have personally attended and I have seen the tangible benefits the Business Academy provides for my business.

PADI AP's Manager of Field Services, Tim Hunt is currently touring the region with PADI's Business Academy. This week the team is in Bangkok where Thailand Regional Manager Giovanni Cacchione is supporting Tim and the Marketing team from the AP office.

 

About the Author

 

Matt Bolton has been a PADI Course Director for 11 years, teaching hundreds of PADI Professionals in this time. Matt has also been the driving force in leading IDC Koh Tao and Crystal Dive Resort from a small, laidback island dive shop to one of the world's most popular and successful PADI Career Development Centres.

 

 
.

 

 

   IDC News

 

..  July 2016

 

Climbing The PADI Pro Ladder - "People associate a career in the scuba diving industry with the sun, sea and lots of fun. This of course is true, but to be successful, there are other important aspects of the industry a PADI Professional must master...."
.

 

..  May 2015

 

2015 PADI Business Academy, Bangkok - "People associate a career in the scuba diving industry with the sun, sea and lots of fun. This of course is true, but to be successful, there are other important aspects of the industry a PADI Professional must master...."
.

 

..  April 2015

 

Is experience necessary to become a successful Dive professional? - "When one starts down a new professional career path, the urge to jump right in at the deep end is sometimes overwhelming. In most professions, this works very well but when it comes to SCUBA diving...."
.
Who are PADI? - "The most common statement I hear from customers over the 17 years I have been a PADI Member is "I want to do my PADI". This is of course the world’s most popular entry level scuba training course...."
.
 
 



IDC Koh Tao @ Crystal Dive Resort
Mae Haad Beach, Koh Tao, Thailand
Tel/Fax: +66 (0) 77 456106 | Email Matt >>
 
 
Chinese Google+ IDC Koh Tao